AI-Generated Drake & The Weeknd Song Viral Could Be A Marketing Ploy

A new AI-generated song featuring fake Fly And weekend is taking the internet by storm — but there may be a tech startup behind it … according to an in-depth Twitter dive.

The name of the track is ‘Heart on my sleeve’… and it is currently trending on TikTok/Twitter. Allegedly, it was created with the use of nothing but AI programming – meaning there were no humans involved which sounds like a banger… which sounds exactly like Drizzy and Abel. In other words, AI efficiency is getting better.

Right from the start, you hear the familiar Young Metro intro… which then moves into a bass-heavy club beat in which Drake begins the opening verse. It’s incredibly solid – and it definitely sounds like Drake wrote/raped it too. Ditto for Chorus of the Weekend.

On the face of it, you’d think this was a leak… but Twitter sleuths are claiming that it isn’t, and that it’s entirely the work of a robot – which is kind of scary if it’s true… especially for the label. For.

Now, as to who might have made this track and why – an AI program somewhere along the line must have been told by someone to do something like this, unless we’re already in ‘terminator’ territory – One man thinks he has the answers… and he might be on to something. shout out to Michelle Cohen AppSumo’s here to do the heavy lifting.

He started a Twitter thread that did a lot of digging into the origins of ‘Heart on My Sleeve’… and it seems it all started with a TikTok account by the name of Ghostwriter977.

That account claims to have the full song at the link in their bio, but when you click on it… it takes you to a weird site that asks for your phone number with a promise to send you the song that way. Used to be. If this sounds fishy… that’s because it very well could be.

The site the link takes you to is owned and operated by a startup company called Lelo… and they pride themselves on being able to give creators more tools to reach more fans/subscribers via “droplets”. Tells as. Anyway, this ghostwriter account also uploaded another AI Drake song a few days ago… where he’s covering Colly Caillat’s ‘Bubbly’.

Mitch stops short of saying that this is definitely what Lalo is doing… but the company itself is feeding into the narrative that it is… judging by how they retweeted and responded to his entire thread cheeky ghost emoji, Because of this, Mitch and the others think this is just a genius marketing ploy to attract new users/customers to Laylo… assuming that it is, in fact, them.