August 19, 2022

Ed Sheeran says he felt “proud” to make videos that brought Jamal Edwards’ vision to life

4 min read


Ed Sheeran has said he is “proud” to make a video of the late Jamal Edwards’s “view-to-life” video.

  • Read more: RIP Jamal Edwards, the inspiration that turned SB.TV into a black British cultural dynasty

Edwards suffered a cardiac arrest at home in Acton, west London, on 20 February after taking recreational drugs.

Sheeran revealed that he approached Edwards a while back to produce a video for his collaboration with Russ on his latest track, ‘Are You Entertained’.

In a new post on Instagram, Sheeran revealed that Edwards had planned the entire video for Sheeran, but just before shooting began, Edwards died.

Sheeran explained that Edwards’ mother Brenda and her sister Tanisha said they had told them “they should still make videos to bring Jamal’s vision to life”.

“I felt very sad that day,” Sheeran said when he began filming, “but very proud.” He continued: “I wish Jam was here to see it, I wish we’d done it together, but he was buzzing about how all his people came together and brought his vision to life.”

Sheeran’s post, which you can see in full above, reads: “I was having dinner in New York in December when @russ came to my table, I was a fan so we just sat down and ate pasta and sipped wine together . A few days later I sent him a rough idea for this song, the same day he emailed me back, which I really liked.

“He said we should make a video, so I hit up @jamaledwards knowing he would make something incredible for us. Jamal then planned it for the next few months, sending me locations, views, cameos, Any of us were trying to make the best video out of it.

“We were supposed to shoot in February, but the day before Russ could fly, Jamal tragically died. Our whole world was turned upside down, and I had to cancel and just tell Russ it wasn’t happening, But he was so sensible, to a level I will never forget. Jamal’s mother @brendaedwardsglobal and sister @tanisha.arts_, said a few weeks later that we should still try and bring Jamal’s vision to life, so @radicalmedia_london And with the help of his amazing production team, directed by @jakenava, we shot it.”

“I was feeling very sad that day, but very proud. I wish Jaime was here to see it, I wish we’d do it together, but he was buzzing about how all his people came together and his Bringing the vision to life. Russ, thank you for being such an amazing human being, and thank you to everyone who made this video. Jamal lives on forever.”

Earlier this year, Sheeran paid tribute to Edwards following his death. Jamal’s SB.TV channel helped launch the careers of Sheeran as well as artists such as Dave and Jessie J.

Writing on her Instagram page on February 23 alongside a photo of Edwards with Sheeran, the singer-songwriter said: “I haven’t posted anything because I can’t find the words, I can’t reply because I don’t know What to say. Jamal is my brother. His light was shining so brightly. He only used it to illuminate others and never asked for anything in return.

“A star’s light shines for millions of years after he’s gone, and his will will continue to illuminate every dark moment, we are all witnesses of his power. I wouldn’t be here without him, professionally and personally. Who he is Nothing will ever come close to him, but I am so grateful to be present in his class. Come on, my brother.”





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