After a five-year hiatus, K-pop outfit Girls’ Generation is back with a new album, forever 1, its gleeful and carefree single was released under the name. The new music marks the group’s seventh Korean-language album and coincides with the 15th anniversary of their first single, “into the new world,
“Forever 1” is accompanied by a music video featuring members Taeeon, Sunny, Tiffany, Hyeon, Yuri, Soeong, Yuna and Seohyun living the high life – flying on private jets, riding in limousines, bombed by paparazzi going, in DJing clubs – performing together in tightly choreographed scenes on a cruise ship and a colorful parade float. The song’s lyrics alternate between a playful love song and a celebration of the group’s long-standing relationship with each other (“Girls, we’re forever / Yes, we are, we’re still one forever are,” the girls sing on the chorus.)
The single was written and produced by K-pop hitmaker Kenzie, who is known for her frequent collaborations with Girls’ Generation and other SM Entertainment-affiliated acts including BOA, Red Velvet, Shiny and NCT 127. It’s a full-circle moment for the famed songwriter. and Girls’ Generation, as Kenzie composed “Into the New World” for the group in 2007.
Shortly after the release of their studio album holiday nightGirls’ Generation went on hiatus in October 2017, allowing the members to release different albums, pursuing a number of solo opportunities, including acting and modeling.