LSU star Olivia Dunne became a millionaire thanks to her savvy sponsorship deals and online reputation.
The 20-year-old gymnast has lucrative partnerships ranging from fashion brands to plant-based supplements.
Dunne is in her freshman year at Louisiana State University.
New Jersey residents get paid to relax ‘name, image and likeness’ rules for NCAA athletes
From 2021 college stars can profit from the sale of their NIL.
Dunne’s social media mega presence is part of her celebrity, with the 20-year-old boasting over 11 million followers across Instagram and TikTok.
That gives her and potential sponsors outstanding reach in each post on social media.
Livvy is currently recognized as one of the top ten highest valued NIL athletes in the United States per On3.
She leads the female rankings behind fellow gymnast Sunisa Lee and has a 2023 valuation of $3.2 million.
from the research of on the 3rdA single post by Dunne on Instagram is worth $31,000.
As her fans were encouraged by fans, LSU was forced to hire extra security guards for her and the team at the gym.
Dunne opened up about her newfound wealth in 2022, asserting that her NIL deal was generating “seven figures” annually.
She said: “I am very grateful to be able to make seven figures.
“It’s cool that people in college have the opportunity to do that now.”
Dunne announced her first NIL deal in September 2021, just weeks after signing with agency WME Sports to represent it.
Her first exclusive brand partnership with activewear brand Vuori is reported to have been “Six-figure payday” per Forbes.
She has signed lucrative deals with American Eagle Outfitter and plant-based supplement business PlantFuel.
And in December, Leaf Trading Cards released a limited edition $89 card featuring her look and signature.
The company wrote on Instagram: “We are proud to announce the first NIL gymnastics trading license the world has ever seen!
“Olivia Dunne is the biggest name in collegiate athletics this year.”
Dunne spent most of the 2023 gymnastics season frustrated by a leg injury.
She made her long-awaited return late last month as the Tigers defeated No. 9 Alabama.
And although she is famous all over the country and has almost constant scrutiny. But the parallel bar experts seem to be firmly on the ground.
she said Forbes: “Now it’s about trying to find a balance between schools. Social media and gymnastics
“These are all of the highest importance in my life.
“I think it’s a really special moment. Now with NIL changes especially for women’s sport. Because there aren’t many after-school professional leagues for women.
“My social media has not changed at all. I’m serious about it. and keep it clean
“And most of the time I just want to be a role model for girls. I want to set a good example and want to send a message that we are more than just our sport.
“That’s very important to me.”