Jennifer Garner, 50, says her company went from $1 million a year to $100 million a year


Jennifer Garner talked about her nature-based company Once Upon a Farm.

As co-founder and chief brand officer, she spoke at Fast Company’s 8th Annual Innovation Festival in New York on Thursday about what prompted her to join Once Upon a Farm early on.

Ben Affleck’s ex also said the company has become massive: “The business has grown a lot. As a matter of fact, when we were here last time, we were under $1 million a year, and now at the end of this year, we’re at $100 million.

Once Upon a Farm announced in March the closing of $52 million in Series D funding.

Mogul: Jennifer Garner talked about her eco-friendly company Once Upon a Farm.  As co-founder and chief brand officer, she spoke at Fast Company's 8th Annual Innovation Festival in New York on Thursday about what prompted her to join Once Upon a Farm early

Mogul: Jennifer Garner talked about her eco-friendly company Once Upon a Farm. As co-founder and chief brand officer, she spoke at Fast Company’s 8th Annual Innovation Festival in New York on Thursday about what prompted her to join Once Upon a Farm early

Now in over 11,000 retail stores in North America and with a robust direct and e-commerce platform, Once Upon a Farm is expected to double again in 2022 based on widespread consumer acceptance and the market for their growing a product portfolio that spans from first bite baby food to school snacks for kids, according to PR Newswire in March.

She was also outspoken about the need for American baby food to measure up to European baby food.

During the panel, Tiny Tastebuds: Delighting and Sustaining the Next Generation, which also included Once Upon a Farm’s other co-founder and CEO, John Foraker, Jennifer explained why she got involved with Once Upon a Farm.

Once Upon a Farm was so pointless as a working mom. I remember coming home from work, filming The Kingdom, having my first baby,” she said.

“I remember having fake blood all over me and just standing in front of the blender and crying. I was so tired of making food for my baby. And it would have been a no-brainer, a game changer, a save the day,” she added.

Money mama: Ben Affleck's ex also said the company has become massive: “The business has grown a lot.  As a matter of fact, when we were here last time we were under $1 million a year and now at the end of this year we're at $100 million

Money mama: Ben Affleck’s ex also said the company has become massive: “The business has grown a lot. As a matter of fact, when we were here last time we were under $1 million a year and now at the end of this year we’re at $100 million

Freshly Grown: According to the brand's official website, some of the ingredients are grown on Jennifer's family farm located in Oklahoma

Freshly Grown: According to the brand’s official website, some of the ingredients are grown on Jennifer’s family farm located in Oklahoma

Jennifer on the success of Once Upon a Farm: “The business has grown a lot. As a matter of fact, the last time we were here, we were doing less than a million dollars a year, and now at the end of this year, we’re in the $100 million range.

Jennifer on why American baby food needs to rise to European quality: “Why should European babies get all the good stuff? Our children deserve vegetables; they deserve to have food that is not loaded with sugar, they deserve to have food that is not contaminated with plastics and heavy metals.

Garner showed off her business fashion sense when she stopped by the Fast Companies Innovation Festival.

The 50-year-old Project Adam actress opted for an all-black ensemble, consisting of sleek black trousers and heels in the same colour.

Biz lady: Once Upon a Farm announced in March the closing of $52 million in Series D funding

Biz lady: Once Upon a Farm announced in March the closing of $52 million in Series D funding

The mother of three was asked to be a guest speaker at the event, which offers a networking space for creative innovators and personalities.

The 13 Going On 30 star opted for a professional look for the day, wearing a pair of high-waisted black trousers.

The beauty donned a high-necked black sweater tucked into the waist of her trousers and opted to roll up her sleeves as she posed for a brief photo shoot at the festival.

Jennifer slipped into a pair of black stilettos to complete her ensemble.

She looked in high spirits as she took time out to attend the networking event with other successful entrepreneurs and celebrities in the big apple.

Stunning: The talented actress showed off her business fashion while attending the festival in the Big Apple

Stunning: The talented actress showed off her business fashion while attending the festival in the Big Apple

The beauty was later photographed sitting on a panel discussion. To complete her look, she wore a pair of gold necklaces and gold hoop earrings to add a pop of color to the monochromatic ensemble.

Her diamond Eternity band, which she wore on her right, sparkled as she sat under the bright light. The ring could possibly be from her current boyfriend, John S. Miller. The two dated from 2018 to 2020 and got back together in 2021.

Her brunette hair fell naturally over her shoulders and her side bangs lightly touched her forehead.

Jennifer attended Thursday’s event to launch her baby food brand, Once Upon A Farm, and is both the company’s co-founder and chief brand officer. The brand’s CEO and co-founder John Foraker was also in attendance.

Other celebrities who attended the third day of the festival in New York were Priyanka Chopra Jonas and Jamie Lee Curtis.

Happy: Jennifer was all smiles as she posed for a few photos outside the venue in the heart of the city

Happy: Jennifer was all smiles as she posed for a few photos outside the venue in the heart of the city

According to the event’s official website, the festival is a place designed to “bring together thousands of creators and innovators from around the world” and “exceptional leaders and performers shaping the future.”

Jennifer’s baby food company was co-founded in 2017 and focuses on creating food with only “fresh” ingredients, including avoiding added sugars and artificial flavors.

During a conversation with Forbes, the Alias ​​actress explained, “We want the absolute best for our kids. We truly believe that every mother makes an inherent promise the moment she has a new baby to fulfill properly.

She added that “I’ve never been in a company at this level where I have to earn it every day and slip into places I don’t even belong just because I get to and because John is kind enough to let me I entered.

The brand’s website revealed that some of the fruits and vegetables included in the baby food are freshly grown on Jennifer’s family farm located in Oklahoma.

Family first: The actress has three children with ex-husband Ben Affleck, including Violet, 16, Seraphina, 13, and Samuel, 10

Family first: The actress has three children with ex-husband Ben Affleck, including Violet, 16, Seraphina, 13, and Samuel, 10

Once Upon A Farm has partnered with Save The Children, which is an organization created to help improve the lives of children around the world.

The talented actress has three children of her own – Violet, 16, Seraphina, 13, and Samuel, 10 – with ex-husband Ben Affleck.

When talking about advice she would give her children, Jennifer said Harper’s Bazaar“Look in the mirror less, obsess less, and look to the rest of the world to see what you could be using your time for instead.”

“We all look at our faces more than people used to, and that doesn’t help you. You’re obsessed with changes or how to fix something on your face,” added the Golden Globe winner.

Jennifer has been a busy mom, from focusing on family to working on the set of her latest Apple TV project, The Last Thing He Told Me. Other cast members include Game of Thrones alumnus Nikolaj Coster-Waldau and Australian actress Anguri Rice.

Back on set: Jennifer has been cast as Hannah in an upcoming Apple TV miniseries called The Last Thing He Told Me

Back on set: Jennifer has been cast as Hannah in an upcoming Apple TV miniseries called The Last Thing He Told Me



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