JSHealth says it “did not mean” to claim its product treats Alzheimer’s


Celebrity-backed vitamin brand JSHealth says it ‘never intended’ to claim turmeric formula cures cancer and Alzheimer’s after being fined $26,640

A vitamin brand popular with Australian celebrities and influencers has released a statement saying it never intended to imply that its turmeric formula cures cancer and Alzheimer’s disease.

Sydney-based JSHealth, founded by multi-millionaire Jessica Seppel, has been fined $26,640 by the Therapeutic Goods Administration (TGA) for illegal advertising after it claimed its supplements could prevent “serious health problems”.

The brand responded to the decision in an Instagram post on Thursday, “clarifying” an earlier blog post that touted the purported benefits of JSHealth’s Turmeric+ formula.

The statement also accused news outlets of “misinterpreting the situation.”

A vitamin brand popular with Australian celebrities and influencers has released a statement saying it never intended to imply that its turmeric formula cures cancer and Alzheimer's disease.  (Pictured: multi-millionaire JSHealth founder Jessica Seppel)

A vitamin brand popular with Australian celebrities and influencers has released a statement saying it never intended to imply that its turmeric formula cures cancer and Alzheimer’s disease. (Pictured: multi-millionaire JSHealth founder Jessica Seppel)

“In this blog, we have introduced our formula and listed its official indications,” a JSHealth representative wrote.

“In a separate section, we briefly discussed Turmeric C3 extract, an ingredient in our Turmeric+ formula, citing the research behind this isolated ingredient as we found it interesting.

“We never intended to suggest that these studies were related to our formula itself, but simply to the C3 extract of the ingredient.

“We are passionate about ensuring our formulas meet strict guidelines and use only authorized health claims.”

The Sydney-based brand was fined $26,640 by the TGA for illegal advertising after it claimed its supplements could prevent “serious health problems”. JSHealth responded to the decision with this Instagram post on Thursday, “clarifying” an earlier blog post that touted the purported benefits of its Turmeric+ formula

The statement said JSHealth takes the TGA fine “seriously” and that “compliance with regulatory law is a top priority”.

“It is our commitment to always present product and ingredient information and education with care, accuracy and integrity,” the post continues.

“Each formulation succeeds because of the integrity and trust behind it. Thank you for your continued support.”

The statement also accused news outlets of “misinterpreting the situation.” (Pictured: brand founder Ms. Seppel holds vitamins formulated for women going through menopause)

The brand has been issued two infringement notices for improper use of restricted and prohibited representations in advertising listed complementary medicines.

The company’s advertising includes claims that the product can treat or prevent serious health conditions, including cancer and Alzheimer’s disease.

These are restricted and prohibited representations that are not permitted for use in advertising without permission from the TGA, which the company did not have.

The brand received two infringement notices for the misuse of restricted and prohibited representations when advertising listed complementary medicines by the TGA

The brand received two infringement notices for the misuse of restricted and prohibited representations when advertising listed complementary medicines by the TGA

Before a company can advertise to Australian consumers a therapeutic product that can treat serious health problems, it must submit an application to the TGA that supports the claims it proposes to make.

Such a claim should normally include scientific research and other evidence to support such a claim.

Advertisers of therapeutic goods are warned that failure to comply with the Therapeutic Goods Act 1989 has financial and reputational consequences.

Many Australian influencers, including Married At First Sight star Martha Kalifatidis (pictured), have promoted JSHealth on social media

Many Australian influencers, including Married At First Sight star Martha Kalifatidis (pictured), have promoted JSHealth on social media

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