Kanye West calls himself ‘the king’ and offers Adidas ’20 percent of sales’ amid feud: ‘I love war’


Kanye West calls himself ‘the king’ and offers Adidas ’20 percent of sales’ amid feud: ‘I love war’

24-time Grammy winner Kanye ‘Ye’ West continued his public feud with Adidas in a series of Instastories he posted Thursday night.

The 45-year-old rapper-designer collaborated with the German sportswear company back in 2013, but is now accusing the executives of ‘stealing’ his Yeezy design for their ‘Adilette 22’ sandals.

Yeh first shared a 4:50 a.m. message he sent to Torben Schumacher — senior vice president, Adidas Originals global general manager, basketball and partnerships.

Trying to take control: 24-time Grammy winner Kanye 'Ye' West continued his public feud with Adidas in a series of Instastories he posted on Thursday night (pictured Thursday)

Trying to take control: 24-time Grammy winner Kanye ‘Ye’ West continued his public feud with Adidas in a series of Instastories he posted on Thursday night (pictured Thursday)

'Fake Yeezys': The 45-year-old rapper-designer collaborated with the German sportswear company back in 2013, but now accuses executives of 'stealing' his Yeezy design for their 'Adilette 22' sandals

‘Fake Yeezys’: The 45-year-old rapper-designer collaborated with the German sportswear company back in 2013, but now accuses executives of ‘stealing’ his Yeezy design for their ‘Adilette 22’ sandals

“What time are you going to send the adidas comments back?” West, who boasts 58.4 million social media followers, asked.

“I would prefer to communicate directly with Paul.”

The Atlanta-born hip-hop star was most likely referring to Paul Bauer, adidas Originals VP, Culture Partnerships & Basketball in North America.

Torben replied at 5am: “I tried to call you earlier. Can we talk briefly?

Yeh first shared a message at 4:50 a.m. that he sent to Torben Schumacher — senior vice president, global general manager Adidas Originals, basketball and partnerships: “When are you going to send back adidas' comments?  I would prefer to communicate directly with Paul'

Yeh first shared a message at 4:50 a.m. that he sent to Torben Schumacher — senior vice president, global general manager Adidas Originals, basketball and partnerships: “When are you going to send back adidas’ comments? I would prefer to communicate directly with Paul’

Torben replied at 5am: “I tried to call you earlier.  Can we talk briefly?

Torben replied at 5am: “I tried to call you earlier. Can we talk briefly?

The Atlanta-born hip-hop star didn't share her response, instead condescendingly writing via Instastory: “Adidas, I will not speak to Torben again.  I am the king.  I'm only talking to the decision makers

The Atlanta-born hip-hop star didn’t share her response, instead condescendingly writing via Instastory: “Adidas, I will not speak to Torben again. I am the king. I’m only talking to the decision makers

But he emphasized: “Not property.  As a non-exclusive manufacturing and distribution partner

Ye went on to say that he is “willing to give” Adidas “20% of sales/fees/net profit,” but emphasized, “Not the ownership. As a non-exclusive manufacturing and distribution partner

'I love war': West previously ended his 10-year partnership with GAP on September 15 for charging $60-$300 for clothes he wanted to sell for $20

‘I love war’: West previously ended his 10-year partnership with GAP on September 15 for charging $60-$300 for clothes he wanted to sell for $20

Ye did not share his response, but rather condescendingly wrote via Instastory: “Adidas, I will not speak to Torben again. I am the king. I only talk to the people who make the decisions.

West said he was willing to give Adidas 20% of the sales/royalties/net profit, but emphasized, “Not the ownership. As a non-exclusive manufacturing and distribution partner.

The Donda Academy founder, who proclaimed “I love war,” previously ended his 10-year partnership with GAP on Sept. 15 for charging $60-$300 for clothes he wanted to sell for $20.

“It was all kind of disregarding the voice of something I co-created. I co-created [Yeezy slides] at Adidas,” Yeh said on Good Morning America on Thursday.

The founder of Donda Academy told GMA/ABC News on Thursday, “We had to raise the bar.  Really show them who's the new boss in town, that I'm my own boss.  I am no longer just the man who rides the polo horse

The founder of Donda Academy told GMA/ABC News on Thursday, “We had to raise the bar. Really show them who’s the new boss in town, that I’m my own boss. I am no longer just the man who rides the polo horse

Ye continued, “I'm not just a mascot in the middle of games who gets the crowd excited saying, "hey wear this do that" but you know, just learn financial engineering.  Learn how - learn how to really run a company'

Yeh continued, “I’m not just a mascot in the middle of the games that gets the crowd excited and says, ‘Hey, wear this, do that,’ but you know, just study financial engineering.” Learn how – learn how to really run a company’

The show must go on!  West just secured a new producer for his Oct. 3 Yeezy presentation, which will take place during Paris Fashion Week (pictured Sept. 12)

The show must go on! West just secured a new producer for his Oct. 3 Yeezy presentation, which will take place during Paris Fashion Week (pictured Sept. 12)

“We should have equalized. Really show them who’s the new boss in town, that I’m my own boss. I am no longer just the man who rides the polo horse.

“I’m not just a mascot in the middle of games that gets the crowd excited and says, ‘Hey, wear this, do that,’ but you know, just learn financial engineering.” Learn How – Learn how to really run a company.

West just secured a new producer for his Oct. 3 Yeezy presentation, which will take place during Paris Fashion Week.

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