August 18, 2022

Nick Jonas and Priyanka Chopra are getting into the fashion business

3 min read


Priyanka Chopra and Nick Jonas are celebrating another perfect moment.

The celebrity couple announced that they’re investing in a designer sportswear brand — showing off some luxury styles in the process as they posed for a new campaign.

Making skiwear sexy, Chopra – who recently celebrated her 40th birthday – modeled a gray-and-black perfect moment star-print jumpsuit in ($590) Instagram Snap Sharing the pair’s new business endeavor.

“This is a special day for us!! We are proud to join the Perfect Moment family as strategic investors and advisors,” she captioned the photo, which shows 29-year-old Jonas trimming black leather Puffer jacket ($1,050).

Priyanka Chopra
Chopra models rashguard with a bikini top and pants in new promotional images.
Alan Silfen / for the right moment

“Having organically worn @perfectmomentsports over the years, one of us being an avid snowboarder and the other an aprs ski aficionado (can you guess who?!), we really love this chic brand Gaya,” the actress and producer continued.

Although Chopra where variety While she was “not exposed to ski culture” during her childhood in India, the “The Matrix Resurrection” actress began buying skiwear to join her husband on his adventures, including Perfect Moment apparel.

“Nick and I met [Perfect Moment owners] Jen and Max talked about Gottschalk and our love for the brand,” she told the publication. “They talked about growing the brand and we all had an ‘aha’ moment and decided to invest and become a partner.”

Nick Jonas
Nick Jonas Models the Perfect Moment “Chatel” Jacket ($690).
Alan Silfen / for the right moment

In another photo, new mom poses in a black-and-white houndstooth zip-up rashguard ($280) and a match bikini top ($180) with black pants.

The celeb-loved brand is worn by famous faces like Kate Middleton, Bradley Cooper, Reese Witherspoon and Emma Roberts and carries an array of ski and surfwear pieces.

“This is the first time the couple has entered into a business partnership within the fashion industry together, given their entrepreneurial expertise and passion for skiing and the outdoors,” the brand said in a statement.

Priyanka Chopra and Nick Jonas
“We’re definitely developing TV and film content together,” Chopra told Variety about working with her husband.
wireimage

And while this may be the Chopra-Jonas team’s first joint venture, the actress is already a savvy entrepreneur, owning haircare brand Anomaly and Indian restaurant Sona, which opened in New York last year.

Along with the investment, there will also be a design collab from both sides in the future; Chopra said creating a line for the brand is “something we’ve discussed.”

Priyanka Chopra
Chopra showed off some cleavage in her wool jumpsuit by Perfect Moment.
Alan Silfen / for the right moment





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