Oxo ad star Michael Redfern dies at age 79 in Spain after illness – as his son pays tribute to ‘man who is much loved’
Michael Redfern – who starred in the iconic Oxo commercials – has died at the age of 79.
His son Ashley confirmed the sad news on Friday as he paid tribute to the “much-loved figure” from one of “Britain’s favorite television families”.
Actor Michael, who appeared with his on-screen wife Linda Bellingham in the ad, died last Friday following an illness at their home in Spain.
Sad news: Michael Redfern – who iconically starred in Oxo commercials – has died at the age of 79 (pictured with on-screen wife Linda Bellingham in 1987)
Ashley told Mirror: ‘Over the years, she was cast in many roles including leading roles in the soap operas United!, The Newcomers as well as classics such as The Two Ronnies, Porridge and Some Mothers Do Ever’m.
‘He was certainly best known for his role in the Oxo commercials, which he did for 17 years and became a much-loved figure in one of Britain’s favorite television families.
‘He will be greatly missed by his wife Carol and his family.’
The first Oxo family appeared on screen in 1958 as Katie – played by Mary Holland – a devoted wife committed to taking care of her husband, Philip, played by Richard Clarke.
Loss: His son Ashley confirmed the sad news on Friday as he paid tribute to a “much dearer person” who is part of “one of Britain’s favorite television families”.
Katie and her adage that oxo ‘every food man-appeals’ proved so popular that housewives across Britain began writing to her for advice.
She appeared for 18 years and was phased out in the 1970s and replaced by Minder star Denise Waterman.
The Oxo family was then launched in 1983 – a 10 per cent increase in sales as the UK heats up to the discordant, discordant family.
The award-winning campaign was considered unprecedented as it depicted a working mother taking care of her wart and the entire family instead of the ideal ‘home goddess’.
It ran for 16 years, spanning 42 ‘episodes’, before it was axed with the final installment showing the family packing their belongings as they prepared to take home.
Oxo tried a new, ‘modern’ family in 2001 that included a script for Four Weddings and Richard Curtis, a funeral writer.
And in 2009 the brand was revamped when it launched ‘The Oxo Factor’. Real-life families filmed their own dinner and the winning film was shown during The X Factor finals on ITV1.
Director of Grocery Brands at Premiere Foods, Mark Tyldsley said: ‘As the OXO TV family was so much loved, we wanted to bring back a piece of the brand’s iconic heritage, but at the same time update it to reflect family life today.
‘We recognize that within the typical British family “traditional” roles have changed and children are more likely to turn to their fathers for advice in the kitchen – or life in general, as they are their mothers, hence why we did Has decided to return to the popular OXO family but this time with the twist, “Dad’s In Charge”.,