Pioneering pop music video director Bruce Gowers dies at 82


Pioneering pop music video director Bruce Gowers – who was famously paid £500 to make Queen’s iconic Bohemian Rhapsody promo – dies aged 82

  • Gowers died of issues from an acute respiratory an infection in California.
  • A tribute mentioned he ‘at all times introduced boundless enthusiasm, vitality and pleasure to work’
  • He was behind the video that put Queen on the world stage in 1975
  • Gowers recorded the video alone in underneath 4 hours in a studio in London.

Pioneering pop music video director Bruce Gowers, who was paid £500 to make Queen’s Bohemian Rhapsody promo, has died aged 82.

Gowers died of issues from an acute respiratory an infection in Santa Monica, California, on Sunday, his household mentioned.

A tribute mentioned: ‘Gower at all times introduced boundless enthusiasm, vitality, ardour and pleasure to his work. He was liked and adored by the staff he labored with and was identified far and extensive for his generosity as a colleague who frequently inspired and promoted the gifted folks on his crew .

“Humorous, irreverent and amazingly candid, he shall be remembered in numerous legendary tales that can hold his charming spirit alive for a few years to return.

Gowers died of complications from an acute respiratory infection in Santa Monica on Sunday

Gowers died of issues from an acute respiratory an infection in Santa Monica on Sunday

Bohemian Rhapsody is seen by pop historians as not only the springboard for Queen's global fame, but also the genesis of the modern music video.

Bohemian Rhapsody is seen by pop historians as not solely the springboard for Queen’s world fame, but additionally the genesis of the fashionable music video.

‘He was at all times happiest within the management room, on a ship within the Bahamas, and naturally, at residence with the canines, family and friends.’

The director was behind the video that arguably propelled Queen onto the world stage in 1975.

However an offended Gowers was paid simply £500 for a ‘video promo’ in 1975.

Bohemian Rhapsody is seen by pop historians as not solely the springboard to Queen’s world fame, but additionally the genesis of the fashionable music video – and step one in the direction of the creation of MTV.

Chatting with DailyMail TV in 2018, following the discharge of the movie of the identical title, Gowers described how he recorded the video alone inside 4 hours at Elstree Studios in London, in order that the band may ‘play within the pub earlier than closing time’. Possibly’, and saved the prices down to only $5,600.

The band noticed the tape for the primary time when it aired stay on the BBC present 48 Hours Later. It was a state-of-the-art manufacturing, utilizing the digital camera’s prism to create dramatic pictures of the band members’ severed heads belting out their operatic track.

The video turned an immediate hit, catapulting Queen to rock star standing. However the Gowers declare they did not get the credit score they deserved.

‘All of us knew it was a bet and we hoped they’d get away with it,’ he instructed DailyMail TV.

‘However we had been sitting on the modifying facility with our fingers round a TV set, and bam there it was…it was performed all over the place.’

The director behind the video that arguably propelled Queen onto the world stage in 1975

The director behind the video that arguably propelled Queen onto the world stage in 1975

Gowers produced over 350 music movies for the world’s greatest acts together with Michael Jackson, Prince and Cliff Richard.

An Emmy Award winner, he additionally directed 234 episodes of American Idol over eight seasons from 2002 to 2011.

He acquired an Emmy nomination in 1998 for his position in Fleetwood Mac: The Making of the Dance.

Gowers was born in New Kilbridge, Scotland, and started his profession within the UK after attending the BBC Coaching School in London.

He accepted manufacturing roles equivalent to Rediffusion and London Weekend Tv and was ‘happiest within the management room’.

However he first acquired accolades and demanding acclaim after directing the long-lasting Bohemian Rhapsody promo.

Alternative to work with Rod Stewart. Michael Jackson, Prince and Alice Cooper adopted.

Following the success of the Bohemian Rhapsody video, Gowers moved to California and continued to tackle directorial roles for a number of main award reveals, together with The Primetime Emmy Awards and the MTV Awards.

He acquired his MTV Award for the Queen promo in 2004, earlier than the award was introduced by the Administrators Guild of America for Genius: A Evening for Ray Charles.

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