There’s a new horror movie coming out next week, and the studio has found a creative way to let people know about it… by sending background actors to live baseball games, front and center.
We’re talking about Paramount’s latest offering, ‘Smile,’ which comes out next Friday … and amidst all the chatter of ‘Don’t Worry, Baby,’ it seems the mountain acts have been trying to find a way to break through the noise and stand out … and they chose MLB broadcasts to do it.
Several big games were televised on major television stations Friday — including the Dodgers vs. Cardinals, Mets vs. A’s and Yankees vs. Sox. In all of them, there was at least one person prominently positioned behind home plate who had a super creepy smile the entire time.
This was perhaps most noticeable during the Mets game, where a woman in an accented green shirt (with the word SMILE on it) stood and smiled awkwardly … that is, until a security guard told her to park.
Another guy in green was also spotted at the Dodgers game, sitting in silence and holding a creepy smile for most of the game. A few of them stood up at times, but most sat still and just held the pose…totally engaged in the fun.
Another man, this time in blue, was seen at the Yankees game … and he got up from time to time – viewers at home definitely noticed and noted that it scared them.
It’s not clear if there were more actors in other games, but these are the ones people paid a lot of attention to. Of course, this is good old-fashioned viral marketing … and it seems to be working because the trick is getting some media coverage.
“Smile” confronts Billy Eichner“Bros” rom-com next week … not to mention any overflow from “DWD” and other recent horror releases like “Barbarian” and “The Pearl.” Also, “Avatar” is back to theatersand it already seems to be doing well — such strong competition.
Paramount is smiling through it all though, especially in the ballpark!