Two of Australia’s most controversial influencers have reportedly severed business ties after poor publicity.
Mummy blogger Sophie Cacchia and hair product entrepreneur Mia Plesic announced last year that they were launching a ‘gender neutral’ cosmetic brand called Asuru.
Kachia, a former footy WAG who famously left her husband and got engaged to a woman in 2020, previously found commercial success with her eponymous pajama brand and multimedia company Shaw Media.
Controversial influencers Sophie Cacchia (left) and Mia Plesic (right) have reportedly cut business ties after a series of PR disasters
Meanwhile Mia is best known for starting a multi-million dollar haircare company called the Slick Hair Company.
However this week, Cachia announced that Aisuru was now “a one-woman show”, apparently confirming that Plesik had left the business.
vocalize podcastWhich documents the misadventures of social media stars, speculated this week that women’s friendships have also broken down, as Plesik has removed Esuru from his bio and unfollowed the brand’s account on Instagram.
Cachia and Plesik announced last year that they were launching a ‘gender neutral’ cosmetic brand called Asuru. However this week, Cachia announced that Aisuru was now a ‘one-woman show’, apparently confirming that Plesik had left the business.
Former business partners have also unfollowed each other’s personal accounts on Instagram.
Asuru has been mired in controversies since its launch earlier this year.
In February, Cacchia was called out Practicing poor hygiene while practicing ‘quality control’ on your new lipstick line.
In February, Cacchia was called out for practicing poor hygiene while doing a ‘quality control’ exercise on her new lipstick line. Cachia filmed himself rubbing his nose with his bare hand while checking out different lipsticks from their Esuru range that were about to be shipped to customers (pictured)
Esuru issued a statement (above) acknowledging that this was ‘not best practice nor aligned with our policies’.
Posting on Instagram, Cacchia filmed herself rubbing her nose with her bare hand while checking out different lipsticks from their Esuru range that were about to be shipped to customers.
Aisuru later issued a statement acknowledging that it was “not best practice nor aligned with our policies”.
Outspoken, hosts of sisters Amy, Sophie and Kate Taeuber also speculated this week that Plesik’s controversial views on Covid-19 and vaccine mandates may have prompted a wedge between business partners.
In June, Plesik sparked outrage by comparing Australia’s vaccine mandate to reversing Roe v. Wade
Responding to the historic decision, Plesic wrote on Instagram: ‘Why is it okay to like one human right but not the other?’
In June, Plesik compared Australia’s vaccine mandate to Roe v. In contrast to Wade.
The court’s decision ended the constitutional right to abortion across America, meaning individual states can now decide whether abortion should be legal.
Responding to the historic decision, Plesic wrote on Instagram: ‘Why is it okay to like one human right but not the other?’
Many who oppose the Covid vaccine mandate call themselves ‘pro’, borrowing a popular slogan used for decades by advocates for legal abortion.
Many who oppose the COVID vaccine mandate call themselves ‘pro’, borrowing the popular slogan used for decades by advocates for legal abortion
Although the use of the term in the context of vaccines is highly controversial, women’s rights activists say the two issues cannot be compared.
“The same people who are against freedom of choice with a mandate are the same people who are slamming their freedom of choice about abortion,” Plesik said in his post.
The businessman, who made headlines last year for sharing anti-lockdown and anti-vaccine views on social media, continued: ‘It doesn’t work that way. Freedom of choice regardless of your narrative.’
According to this alleged Instagram exchange between a customer and a Shopo representative, Plesik has since received a wave of online backlash, with major online retailer Showpo reportedly vowing to remove Slick Hair Company’s products from its stores.
His ‘pro-likes’ post was soon picked up by the Instagram watchdog account Australian Influencer OpinionJoe warned customers of Plesik’s haircare company that they were endorsing these ideas by buying its products.
Plesik has since received a wave of online backlash, with major online retailer Showpo reportedly vowing to remove Slick Hair Co.’s products from its stores.
Aussie Influencer Opinions posted a screenshot purportedly showing an anonymous user messaging Showpo’s official Instagram account why the company stocked a product with a ‘problematic company owner like Mia Plesik’.
A Shopo customer service representative replied: ‘As a brand we will not be renewing our partnership with Slick Hair Company to stock our products on our website and we are effectively exiting this brand. ‘
Responding to Ms Plesik’s Instagram post, a fan highlighted the logical fallacy at the heart of her argument: ‘Covid is contagious and pregnancy is not. really simple’
Responding to Plesik’s Instagram post, a fan highlighted the logical fallacy at the center of her argument: ‘Covid is contagious and pregnancy is not. Really simple.’
Another agreed: ‘Wow… comparing those very different things is to the next level. How shameful.’
Plesic later reiterated his controversial stance, uploading another post on Sunday thanking the ‘500 people’ who had reached out to him to express their consent.
She also used this post to make it clear that she is pro when it comes to abortion.
Plesic later doubled down on his controversial stance, uploading another post on Sunday thanking the ‘500 people’ who had reached out to him to express their consent.
