Vanessa Hudgens signs deal to become celebrity ambassador for online sports betting operator BetMGM


Vanessa Hudgens signs deal to become celebrity ambassador for online sports betting operator BetMGM

Vanessa Hudgens was announced as a celebrity brand ambassador for BetMGM on Thursday and will appear in the sports betting operator’s upcoming campaigns.

The 33-year-old actress will also be featured in promotions and on social media for BetMGM’s iGaming and casino platforms, according to a press release.

“Vanessa Hudgens is extremely gifted and will play an important role in BetMGM’s continued evolution as an entertainment company,” Matt Prevost, BetMGM’s chief revenue officer, said in a statement.

Brand ambassador: Vanessa Hudgens, seen earlier this month in New York, was announced as a celebrity brand ambassador for BetMGM on Thursday and will appear in the sports betting operator's upcoming campaigns

Brand ambassador: Vanessa Hudgens, seen earlier this month in New York, was announced as a celebrity brand ambassador for BetMGM on Thursday and will appear in the sports betting operator’s upcoming campaigns

“We look forward to the partnership and its support in our goal to reach new audiences in unique and engaging ways,” he added.

The California native’s signing comes amid a costly initiative ballot campaign that could lead to the legalization of sports betting in the nation’s most populous state.

There are two sports betting questions on the November ballot, and the campaign is the costliest primary battle in U.S. history at about $400 million and counting.

Proposition 27 is supported by BetMGM, DraftKings, FanDuel and other national sports betting operators. The proposal would change state laws to allow online sports betting for adults over the Internet and on phones or other mobile devices.

Talented actress: The 33-year-old actress, shown in July in Italy, will also be featured in promotions and social media for BetMGM's iGaming and casino platforms, according to a press release

Talented actress: The 33-year-old actress, shown in July in Italy, will also be featured in promotions and social media for BetMGM’s iGaming and casino platforms, according to a press release

A competing proposal backed by many Native American tribes, Proposition 26, would have allowed people to bet on sporting events in person at commercial establishments — tribally-run casinos and the state’s four licensed horse racing tracks.

Vanessa and her good friend Ashley Benson, 32, recently launched their own line, Margalicious Margarits, in partnership with Thomas Ashbourne Craft Spirits.

They also partnered with actress Rosario Dawson, 43, to create the Margarita line.

Margarita Line: Vanessa, featured last month on Instagram, recently launched her own Margalicious Margarits line in partnership with Ashley Benson, Rosario Dawson and Thomas Ashburn Craft Spirits

Margarita Line: Vanessa, featured last month on Instagram, recently launched her own Margalicious Margarits line in partnership with Ashley Benson, Rosario Dawson and Thomas Ashburn Craft Spirits

Vanessa, Ashley and Rosario recently opened people for their joint business venture and their long-standing friendship.

“These are women that I love and admire,” Vanessa said. “I knew we’d be such a great team to put our heads together and create something we’re really proud of and excited about.”

Vanessa and Ashley have been friends for years after meeting when their paths crossed in acting classes, and Rosario said the entertainment industry brought the three of them together.

Hollywood star: The California native, pictured as Rizzo during a rehearsal for Grease: Live in 2016, was signed by BetMGM amid an expensive campaign for a ballot initiative that could see sports betting legalized in the most populous state of the nation

Hollywood star: The California native, pictured as Rizzo during a rehearsal for Grease: Live in 2016, was signed by BetMGM amid an expensive campaign for a ballot initiative that could see sports betting legalized in the most populous state of the nation

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