PlayStation owner Sony Interactive Entertainment believes Microsoft’s upcoming Activision Blizzard acquisition — and its ownership call of duty Franchise – may prompt users to switch consoles.
Sony made the statement in response to its Brazilian regulatory body, which published online documents related to its investigation into the Microsoft acquisition of Activision Blizzard (via) reset era And VGC,
The regulatory body has sought views on the acquisition from several companies such as Ubisoft, Warner Bros. and Riot Games. Sony’s answer published here,
In the document (translated via Google), Sony says it is comparatively very difficult for companies to create best-selling rival franchises. call of duty And fifaHaving said that, there are few developers or publishers outside of Activision capable of making triple-A games and long-lasting franchises.
Brazilian regulators then sought Sony’s opinion on whether Activision had any close competitors with its franchises, to which the company responded:
“activism” call of duty There is an essential game: a “blockbuster”, an AAA-like game that has no opponents. According to a 2019 study: “Its importance” call of duty For entertainment in general is indescribable. The brand was the only video game IP to enter the top 10 of all entertainment brands among fanatics, joining a powerhouse like star wars, game of Thrones, harry potter And Lord of the Rings,
,call of duty What influences users’ choice of console and its network of loyal users is so intertwined that even if a competitor has the budget to develop a similar product, it will not be able to compete,” Sony said.
Sony was then asked what factors would make it difficult for a franchise of that scale? To find replacements or competition from other developers:
,call of duty Builds strong relationships with players. The franchise’s memorable narratives and characters lead to a rich gameplay experience and its long history has created an unparalleled level of familiarity.
“Activity has been published” call of duty titles every year since 2003,” Sony continued. “Players have become familiar with the setup and mechanics of the game. He has honed his skills in the game’s multiplayer over the years, striving to climb to the top of the leaderboards.
“There’s Even a Sports Space call of duty, call of duty League – With prizes for winners running in the millions. To say the least, players would hardly switch to alternative games because they would lose that familiarity, those skills, and even the friends they made while playing the game. ,
While Sony’s concerns about Microsoft acquiring Activision To be fair, Microsoft itself made it clear earlier this year that it intended to keep the franchise on PlayStation and available on a variety of platforms.
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