Spotify is rolling out a major interface update, CEO Daniel Ek announced at the streaming giant’s “Stream On” event in Los Angeles on Wednesday. The revamped home feed features a vertical scrolling design for a more dynamic look. with animations, video clips, and audio samples, such as the auto-playing trailers on Netflix.
On stage, Ek described the overhaul as a “Spotify’s biggest change since going mobile,” said Gustav Söderström, the company’s head of research and development. will improve the user experience for both creators and listeners by providing More “advanced” and “dynamic” recommendations in content search
The algorithm’s content order may look familiar to TikTok users, but Söderström appears to have anonymously cloaked the video app in an attempt to discern Spotify’s guidelines.
“Our goal is not to steal time,” says Söderström, as is the feed that keeps your eyes on the screen by serving up endless, engaging clips. Instead, he announced that Spotify’s enhanced visuals are there to speed discovery. So you can save songs, podcasts, and audiobooks for later — or start listening right away. Some of these lively elements resemble performances from Canvas, an existing Spotify feature that allows artists to add short video snippets that loop as their music plays. Replace album slides.
Other features announced at Stream On, the second event in the brand’s history And for the first time in person only after a virtual broadcast in 2021, including a powerful notification system for concert tour dates, Fans First program for advanced ticketing. a sales and countdown page, which allows users to pre-record the album and see how long they have to wait for it to launch (Spotify brought out the Jonas Brothers to advertise these additions). An intelligent service called DJ, voiced by Xavier “X” Jernigan, the brand’s head of cultural partnerships. In addition to artist and song recommendations, DJs will also provide basic information about the music you play. Spotify also announced the expansion of its controversial discovery mode. Artists can choose to pay lower royalties in exchange for increased engagement.
But animations and clips that make Spotify “feel alive,” in Söderström’s words, are the central theme of the presentation. Obviously, the app strives to be what you watch and listen to. Several podcast partners include call her daddy Host Alex Cooper and distractedMark Fishbach (also known as Markiplier) took the stage to speak about splitting up video episodes to increase viewership.
Spotify also submitted Loud & Clear’s annual music royalty report, with global editor-in-chief Sulinna Ong declaring a creative “renaissance.” With more artists than ever before monetizing their work, she admits, however, that the hustle and bustle remains “intense” and as the team offers new perks. for creators Including promoting products in front of more Aspiring and lesser-known musicians and podcasters seem to need to curate more visually appealing content to complement their music and programs. If they want to compete in this area
Taylor level idol Swift had the institutional support and resources to create an eye-catching, modern aesthetic to match the mood of the album. For those who are just starting out in the music business. Creating this special ability will be more challenging. There’s no doubt that part of Spotify’s user base doesn’t care what they see in the app when streaming, but others are drawn to content that advertises itself with pop animations.
In other words, even if Spotify isn’t replacing TikTok anytime soon, you might see artists borrowing engagement strategies from that platform to make themselves stand out. In some ways, streamers are driving another evolution of the medium. constantly reinvented for the digital age That’s a music video. Meanwhile, the radio star remains pronounced dead.